Project Definition
This project is to revamp the website of COMPUTERTOTS to suit to the current market and we’ve been given a 7 weeks to complete it.COMPUTERTOTS is under ECW Corporation with COMPUTER EXPLORERS. COMPUTER EXPLORERS is a computer education center for children from aged 3 to 12. This company expanded globally in 1994, and the program reaches thousands of children and schools worldwide. COMPUTERTOTS is the learning center that located in several places in Malaysia. My role is to enhance their marketing goal, to increase revenue, giving easy access information and also to keep customers/target audience loyal to this brand.
Current Site’s Analysis Goals
The purpose of this website is to give customers conformity of their service, user friendly way to get information of the programs that they provide and the benefits of the programs. This website is very important because this is an international company. Customers from other parts of the country would want to know more about COMPUTERTOTS, and their image which will highly affect the impression of the customer. Main improvement that needs to be done is the typo treatment and the information arrangement, maintenance of the website which include constant updates on all information, make the button more clearer and. There is no banners or stat counters. The design is neither not appealing nor attractive especially when comparing with the other competitors.
Client's Analysis
COMPUTERTOTS and COMPUTER EXPLORERS, was co-founded in 1983 by Karen Marshall (M.Ed., Ed.S.) and Mary Rogers (M.A., Ed-now retired). This company was franchised in 1989, expanded globally in 1994, and the program reaches thousands of children and schools worldwide. As educators and mothers of young children, they shared the vision that computers would play an indispensable role in the education of children. COMPUTERTOTS provide services to teach children how to use the computer as a tool for communication, productivity and learning and provide children with a creative, discovery-oriented computer experience. COMPUTERTOTS unique selling point is they offer a variety of programs which suitable for children from aged 3 to 12 and above, and challenge students to be innovative technology users. The classes are also offered in many places of Malaysia and even internationally.
Long-term Site Goals
A quality website will help a lot on making the customers have confidence with the company. With clear informations, customers will feel convenient and build confidence to the company as they understand what is the service they can find from the company. Subscription of monthly newspaper will let the customer keep in touch with the updates of company. To make this site more useful, more information will be provided such as pricing and location map. Adding advertisement will increase their side revenue and maintenance will improve loyalty to this companny.
Short-term Site Goals
For the short term goal. I propose to Keep updating the news, new programs and new activity they going to have on the website. Providing RSS will help custumer keep in touch with the site, and it also can help to attract more customer by giving discount on certain time, email them using newsletter to inform the latest promotion or invitation on events.
Target Audience
Target audience would be parents that concern about the education of children, educators can find for job or business partner can look for the information provide at franchise and career opportunities information. While the students can research from the website and get the information they want. The information and contents should be clear and neat as build the confidence of target audience. To maintain this website, information on latest news, or promotion should be updated regularly to keep audiences coming back. Make the site better with movement by adding new design elements such as flash intro.
Competitor's Analysis
From the client’s competitor analysis, most of the primary competitor's website lack of design and do not have any relevant design that suit to their website and services. And, if compare to other education websites such as Da Vinci Kid, their information management is better and the appearance of the website is much more neat and nice even though that is different approach.
